Alisa has worked as a freelance case writer for Harvard Business School Publishing and Columbia University, and as a project-based marketing and business writer for clients in finance, technology, and advertising. She is the co-author of nearly twenty case studies – whose topics range from impact investing to consumer products to hydraulic fracturing to 3D orthopedic printing – that are taught at Harvard Business School and in undergraduate and graduate business programs worldwide. Her professional background includes marketing and business development roles at a number of start-up companies, as well as at AOL Time Warner and GAP. Alisa graduated from Duke University with majors in English and French, and earned her MBA at Columbia Business School. She resides in Massachusetts with her husband, two daughters, and beloved beagle, and is an active volunteer at her local elementary school and a nearby animal shelter.