Alisa Zalosh has worked as a freelance case writer for Harvard Business School Publishing and Columbia University, and as a project-based marketing and business writer for clients in finance, technology, and advertising. She is the co-author of nearly twenty case studies— whose topics range from impact investing to hydraulic fracturing to 3D orthopedic printing—that are taught at Harvard Business School and in undergraduate and graduate business programs worldwide. Her professional background includes marketing and business development roles at early-stage technology ventures, as well as at AOL Time Warner and Gap Inc. Alisa graduated from Duke University with majors in English and French, and earned her MBA at Columbia University.
Megan Davis is an independent market researcher, writer, and editor who helps non-profit and for-profit organizations plan their marketing strategies and improve their marketing communications. She’s produced web sites, press releases and press kits, catalogs, and trade show booths, and conducted primary and secondary research for feasibility studies and competitive analyses. Megan’s professional background includes analytical and client-facing roles at Syratech Corporation and Forrester Research. She graduated from Colby College with majors in English and Spanish, and earned her MBA, Magna cum Laude, from Babson, where she was also a Babson Fellow.