THE PROSE GROUP
Business writing that is clear, concise, and compelling
Our Team
Founded in 2016, The Prose Group collaborates with in-house marketing departments, as well as agencies, to produce thoughtfully written marketing assets for both online and offline distribution. As English majors with MBAs, we have the somewhat unique ability to (1) understand complex financial and business concepts and (2) transform those concepts into succinct, insightful, and accessible statements. As most of our work involves writing and design, our firm has graphic design capabilities as well.
Alisa Zalosh
Alisa Zalosh has worked as a freelance case writer for Harvard Business School Publishing and Columbia University, and as a project-based marketing and business writer for clients in finance, technology, and advertising. She is the co-author of nearly twenty case studies— whose topics range from impact investing to hydraulic fracturing to 3D orthopedic printing—that are taught at Harvard Business School and in undergraduate and graduate business programs worldwide.
Alisa's professional background includes marketing and business development roles at early-stage technology ventures, as well as at AOL Time Warner and Gap Inc. She graduated from Duke University with majors in English and French, and earned her MBA at Columbia University. In her spare time Alisa enjoys painting, playing tennis, and hiking with her two lucky dogs. She resides north of Boston with her husband and daughters.
Megan Davis
Megan Davis is an independent market researcher, writer, and editor who helps organizations plan their marketing strategies and improve their marketing communications. She has produced web sites, press releases and press kits, catalogs, and trade show booths, and conducted primary and secondary research for feasibility studies and competitive analyses.
Megan’s professional background includes analytical and client-facing roles at Syratech Corporation and Forrester Research. She graduated from Colby College with majors in English and Spanish, and earned her MBA, Magna cum Laude, from Babson College, where she was also a Babson Fellow.