We believe that truly effective marketing communication hinges on (1) a deep understanding of business challenges, and (2) clarity of thought.  To that end, our process focuses most heavily on researching and outlining.  A detailed outline, we find, ensures the final writing phase is smooth and efficient.

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Our proven process includes the following steps:

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• Researching: First, we invest our time to learn about a client’s company and industry; we review marketing materials and business plans, analyze competitors, and study industry trends. We also speak with key stakeholders to identify and understand communication challenges.  

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• Outlining: Once we understand our client’s business, we collaborate with them to create a detailed outline for each deliverable.  This stage typically includes several rounds of revisions to incorporate new insights and evolving feedback.  

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• Writing and Revising: Using our outline as a guide, we will (1) produce your deliverable(s) within an agreed-upon timeframe, (2) solicit your feedback to understand what improvements you’d like to make, (3) refine the draft, and (4) send the completed product to you for approval.